|"Just Do It|
Photo by Samuel Aranda for The New York Times
Along with that, the ad campaigns, the slogans, for some of these iconic brands, how they intersect the living history we are witnessing before our screens and our eyes. Often not the slogan that fits, in this insurrection, but a moment to think about those things and larger issues.
|"The Power of Dreams" (Honda ad slogan) Teenager with rocket launcher |
photo by Samuel Aranda for The New York Times
While I still wonder what the Italian wine brand is becoming, perhaps a little revolution in Italy is also in play. Maybe not as dramatic as Libya or Egypt or Syria, and surely not as critical for humankind. But every little action drives this planet towards a greater self realization, and my focus being Italy and Italian wine, forgive me if I use the events of the day to reflect upon my now 30 year mission.
America is still very centered upon itself. The world outside our borders doesn’t seem to have much impact for most Americans, seemingly. But as anyone who looks at the bottom of a plate or inside a cotton shirt knows, we are ever more interdependent upon each other in the world for our global well being. The large global brands know this and they drive much of the energy for that message, because it suits their bottom line. Honda wants more Hondas on the road. Nike wants a pair on every foot. Pepsi battles with Coke every minute of every day for world domination.
|"Image is everything" (Canon ad slogan) A girl, an assault rifle and a digital pose|
Photo by Hassan Ammar Associated Press
I truly understand the Italian mentality. And for better or worse, I understand the American one too. I often feel stuck in the middle. But in the end I am an American. This is my place. For now, or until some unlikely candidate crawls up to the top for their prize. Canada is tempting. Italy, for a month or two, but not for the rest of my life. No, I am a missionary - the boats were burned - there is no going back.
After all, this is where revolution was born. This is where the action is.
|"Every Pepsi Refreshes The World" (Pepsi ad slogan) molotov cocktails|
Photo by Ed Ou for The New York Times